The studio
The Model Works studio draws on expertise in the fields of architecture, landscape architecture, town planning, engineering, 3D artistry and scale model building to produce visualisations, models and analysis of the built environment - for the planning and marketing of developments.
Our story
Model Works began life in the 1980s when its founder David Murphy, an architect, inspired by the value of scale models in the design and communication of his own work, started to work with other architects in similar fashion. A stint with Roche Dinkeloo architects in the US who were famous for their use of models and the photography of models in design and presentation solidified this resolve. And so began a thriving business in the world of miniature.
“It’s been a long and satisfying career working on so many exciting projects and with many inspiring architects”, David Murphy.
It was not long before computer technology arrived to change model construction methods but the advent of digital visualisation and virtual reality heralded the exciting development of Model Works into a multidisciplinary architectural presentation studio featuring not just models but CGI, Photomontages, Animation, VR and AR. In addition models became interactive and had a whole new lease of life.
Model Works’ verified methodology in the production of photomontages and the presentation of evidence at planning hearings in many ways informed the industry in the early years and the work was relied on in many a successful planning permission. In the past decade we have expanded this service to include LVIA assessment and reporting together with Daylight /Sunlight Analysis. In the words of a valued client “So you are now doing the brainy stuff as well”! We like to think that there was always an intellectual dimension to our presentation artistry but we get what he meant!
In summary, we help clients design, obtain planning permissions and create all the assets needed for successful sales and marketing campaigns whether in a marketing suite or “on line”.
Our professionally qualified people bring together expert analysis and opinion, digital innovation and traditional craft and artistry and a deep architectural understanding in the truest spirit of Multidisciplinary.
40 years
For four decades demand for our work has brought us from Ireland and has taken us to cities around the world including London, NYC, Melbourne, Oslo, Casablanca, Honolulu, Kuala Lumpur.
Presenting the
future
Through a unique combination of Architectural, Engineering, Technical, Craft and artistic creatives, Model Works delivers world class engaging experiences for clients.
Adding
value
Assisting design with visualisation and analysis. Contributing to successful Planning applications. Pushing sales and profitability.
Pushing
Innovation
For 40 years we have had clients demand that we produce something that nobody has seen before. More innovative, more exciting, more engaging, more artistic. Seriously! For 40 years we have tried to oblige and for the years to come we will continue to do so.